In Brief:
- New York Digital Investment Group (NYDIG) Partnering with Houston Rockets to provide cryptocurrency services
- NYDG will pay team players and members in Bitcoin through their own secure Bitcoin platform
- NYDIG will hold the naming rights of the Rockets’ premium seating at the Toyota Center
An Investment Group, New York Digital Investment Group (NYDIG) announced its partnership with Basketball team Houston Rockets to attract a large proportion of the crowd towards cryptocurrency. As a part of this deal, NYDG will pay team players and members in Bitcoin through their own secure Bitcoin platform.
As per the announcement, the Houston Rocket confirmed that NYDG will become an official Bitcoin service provider through their platform. NYDIG will also hold naming rights of the Rockets’ premium seating at the Toyota Center in Houston and the firm will rename it as ‘Bitcoin Suites.’
This deal seems to be part of the strategy of Rockets owner Tilman Fertitta. He is also chairman and CEO of Landry’s Restaurant Group. Recently, The company announced that it would launch a BTC rewards program for its restaurant.
Kelly Brewster, Chief Marketing Officer of NYDIG said, “The Rockets will be #PaidInBitcoin, and this partnership underscores our excitement about the Houston area and the Bitcoin innovation taking place there.”
At present, Tilman Fertitta’s estimated worth is $6.3 billion, which includes ownership of a few hotels and five casino resorts in the U.S. In June, Fertitta stated that his company is planning to initiate validating blocks on the Akash Network. Yet, not even a single firm of Tilman Fertitta has started to accept Bitcoin as payment.
This is not the first time when crypto firms locked up the deal with basketball franchises in the U.S. Last month, Voyager digital had signed a deal with the basketball team Dallas Mavericks.
