The former Senior Director of product management at Coinbase, Will Ruben is joining Uniswap, a decentralised cryptocurrency exchange, as VP of product.
Most recently, Ruben was at Coinbase as VP of product where he regulated the groups liable for web3 and social discovery experiences across Coinbase and Coinbase wallet applications.
“My time at Coinbase strengthened my belief in the transformative potential of crypto, and, despite the current market, I remain extremely excited about the future of web3,” expressed Ruben in a post on his LinkedIn last week.
“After a decade in Product Manager and PM leadership roles at public tech companies, I’m drawn to the challenge and opportunity of leading Product somewhere smaller with tremendous potential.”
Ruben was formerly the head of product management at Instagram from September 2018 to 2021, leading the feed and relevance pillar in New York City. Back in 2013, Ruben began the development group at Instagram after the organisation was purchased by Meta.
Ruben had left Instagram in 2014, to put in a couple of years as product lead at Meta driving the organisation’s local discovery team in New York.
“We’re just at the beginning of the tokenization of everything. I believe Uniswap is perfectly positioned to make everything digital tradable and to build consumer products that bring the promise of fair, accessible markets to everyone on the internet. I’m thrilled to be joining this team as the VP of Product,” stated Ruben.
Uniswap was launched in 2018 by founder Hayden Adams. The organisation has recently gotten investments from VC firms, including Andreessen Horowitz, Union Square Ventures, and Paradigm Venture Capital. As of June 2022, the organisation has 85 workers.
“We can’t unlock universal ownership or make the global financial system more inclusive if we don’t have simple, high-craft user experiences built on top of web3 protocols,” commented Ruben.
Ruben added, “Uniswap Labs is at the centre of this effort, and I’m excited to bring my experience building consumer products at scale – especially on mobile – to this exceptional team.”
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