The fantasy football game Sorare and football club AC Milan partner in an exclusive multi-year premium partnership to leverage on NFTs, games, and web3. The deal gives AC Milan a fresh digital fan engagement tool and a new game licensing category revenue stream—NFT licensing.
AC Milan’s fans can now look forward to unique digital experiences, with increased access and ownership.
Looking forward to building its wider web3.0 strategy, The Club officially enters Sorare’s immersive worldwide gaming universe. The partnership makes the player-owned fantasy sports game Sorare an Official NFT Fantasy Football Game Partner.
“As an innovative Club, this is a sector that we are exploring with a clear strategy in mind, with the goal to offer our over 500 million fans across the globe with exciting additional ways to engage with their Club. That is why we are pleased to partner with Sorare and introduce their digital collectibles to our fanbase,” says Casper Stylsvig, Chief Revenue Officer, AC Milan.
Now, Sorare’s 2 million registered users, from the 2022-2023 season, would be able to collect, trade, and play with AC Milan’s digital cards. The partnership further solidifies the digital bonding between the international Rossoneri fans and the AC Milan Club.
Michael Meltzer, Head, Business Development, Sorare, says, “We’re building a gaming experience fueled by passion where fans can connect with football and a global community.”
A combination of digital collectibles and fantasy sports, Sorare conjoins fans with their beloved game, given its 260 partnering sports organizations.
