The American fashion house Tommy Hilfiger walked New York’s Fashion Week, with a new logo and a strategic ‘reinventing-market’ focus on its Metaverse ambitions.
The fashion house continues to explore the Web3 space and on Sunday, Tommy Hilfiger walked the Metaverse ramp too. The brand cat walked on a parallel, virtual show that took place simultaneously on the metaverse, on the video game platform Roblox that’s inhabited with avatars.
Hilfiger said, “If you look at the millions of gamers in the world — many of them in Asia, by the way — you’re reaching an audience that you would not normally reach through physical fashion.”
Also Read: Tommy Hilfiger to Exhibit in Decentraland’s Metaverse Fashion Week
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