Grammy-nominated DJ and producer Steve Aoki partners with Deadfellaz NFT project to launch their limited-edition capsule collection “Deadfellaz x Dim Mak” during the Halloween-themed event Deadzone LA on October 29th.
The Deadfellaz x Dim Mak collection was custom-designed by the NFT project’s co-founders Betty and Psych, its illustrator, Leon Lee, and Aoki himself.
Dim Mak is an independent record label, music and fashion lifestyle brand created by Steve Aoki. Deadfellaz is a gender-neutral NFT project and their NFT community known as “The Horde” is composed of nearly 7,000 holders including Aoki, Odell Beckham Jr., Alexis Ohanian, Reese Witherspoon, Lionel Richie, and Lil Baby.
Deadzone LA is a ticketed, one-night event that brings together the Deadfellaz community to enjoy music, art, DJ performances from Emo Nite and special guests, and a multi-sensory metaverse experience.
The limited-edition apparel will feature signature green characters that resemble Betty, Psych, Aoki, and the Deadfellaz universe.
The collection’s most coveted piece is a varsity jacket that will be exclusively available to A0k1verse and Deadfellaz NFT holders and will be sold online after Deadzone LA. Each jacket comes with a microchip that activates a twin digital wearable.
All other unsold apparel will be available to the general public to purchase after the event on dimmakcollection.com.
Aoki joined Betty and Psych yesterday for their weekly #FellazFriday Twitter Space to discuss the collaboration more in-depth with their communities.
Betty noted “Working with Steve has been so fun. This collaboration comes a year after Steve DJ’d an exclusive set for The Horde at our very first Deadfellaz metaverse event last Halloween, so it feels very special to us.”
“NFTs and Web3 are the future — it has been such an adventure to create alongside pioneers such as Betty and Psych of the Deadfellaz Horde. I am honored to drop this collaboration for our Horde and share our passion with the world — the pieces are colorful, effervescent, and luxurious; I can’t wait to rock them!” stated Steve Aoki.
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