Sportswear brand PUMA is to unveil the “Super Puma” profile picture (PFP) NFT project this month to celebrate its 75 years of existence.
The NFT collection from Puma is influenced by the Super PUMA comics, first published in the 1970s and followed the antics of a green cat named “Super PUMA.”
The Super PUMA collection will feature Puma’s most important sporting events from the last 75 years.
The Super PUMA PFP offers a variety of interesting benefits and experiences, tokenized access to premium goods, and a direct link to PUMA’s legendary designs.
Super PUMA will be used by PUMA across a variety of products and initiatives, including apparel, plush toys, and comic books, all of which will be accessible to both NFT holders and non-NFT holders.
PUMA Chief Brand Officer Adam Petrick stated “Puma’s growing Web3 community played an important role in the launch of this new project. We listened to what our community wanted, and the Super PUMA PFP NFT is the result of that. It’s a great project to kick off our 75th anniversary as an expression of our brand mantra – Forever Faster – leaning on our history and heritage to push sport and culture forward through design and innovation.”
Access to the Super Puma PFP NFT is first come, first served for owners of the Nitro Collection NFTs. Owners of the Nitro Collection get these PFPs in proportion to how many Nitro NFTs they own.
10,000 units total are available in the Super PUMA collection, with 4,000 to be airdropped in late February to owners of the Nitro Collection by PUMA, 2000 for the 10KTF Community, and 4,000 made available for general purchase through waiting list spots.
It’s been a year since Puma changed its name to Puma.eth on Twitter after buying ENS Domain. Last September, PUMA unveiled its first-ever metaverse experience, called ‘Black Station’ during the New York Fashion Week (NYFW).
