The leading fashion brand based out of the U.S, Ralph Lauren has started accepting cryptocurrency payments at the newly inaugurated store in Miami’s Design District.
In order to receive crypto payments, Ralph Lauren joined hands with BitPay which will allow its customers to purchase luxury apparel from the store through Bitcoin, ether, and MATIC.
“This store will be an opportunity for us as a brand to gather key insights as we continue to explore the space,” Ralph Lauren’s chief innovation and branding officer, David Lauren, stated in an interview. “We are in the early stages of our road map, but we see an exciting opportunity ahead across digital goods and virtual experiences to build upon our past touchpoints in the metaverse.”
Furthermore, the company is collaborating with Poolsuite, a Web3 community, to launch a jointly-branded NFT collection. The NFT from this collection will be given as a gift to current owners of the Poolsuite NFT membership collection. As a result, these members will get access to unique gatherings and will have the option to accessorise their “Leisurist ” avatars with digital Ralph Lauren clothing.
Ralph Lauren is intensively embracing the different aspects of Web3 such as cryptocurrencies, non-fungible tokens (NFTs), and Metaverse. By doing so, the company wants to enhance interactions with its younger and tech-savvy customers.
Recently, Ralph Lauren rolled out its digital clothing collections with the help of leading games Robloz and Fortnite.
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