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Market News

OKX Expands Sponsorship of Manchester City in $70M Deal

As part of this partnership, the OKX logo will appear on the left sleeve of both the men's and women's first teams.

Written By Pawan Surya
Published July 4, 2023 11:15 AM
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OKX Expands Sponsorship of Manchester City in $70M Deal

In an exciting update, the leading crypto exchange OKX has become the “official sleeve partner” for the prestigious English football club, Manchester City. According to a report from Forbes, the new partnership between OKX and Manchester City is a multi-year deal that involves OKX paying Manchester City over $70 million throughout the three-year collaboration.

Manchester City has recently announced an extension of their partnership with OKX. As part of this partnership, the OKX logo will appear on the left sleeve of both the men’s and women’s first teams.

Last year, OKX became the official cryptocurrency partner of Manchester City in March 2022, and then expanded the deal months later to “Official Training Kit Partner” for the 2022-2023 season. Furthermore, OKX’s presence will also be visible across various digital and physical assets of the club.

Manchester City took to Twitter to share the exciting news of the partnership signing. The football club expressed their enthusiasm for bringing Web3 technology closer to the game and fostering a continued spirit of innovation together.

We’re proud to announce that @okx is now our official sleeve partner 🤝

Let’s bring #Web3 technology closer to the game and continue innovating together 💙

Learn more ➡️ https://t.co/MlxK1QtgpI

Better Future: Game On! #OKXManCity | #ad pic.twitter.com/SG9Z0DPRMz

— Manchester City (@ManCity) June 30, 2023

Similarly, OKX also took to Twitter to share his excitement about the new sponsorship deal, emphasizing their readiness to innovate and empower fans through the combination of Web3 technology and football. 

OKX Chief Marketing Officer @Haider Rafique, @Mancity CEO Ferran Soriano, & club legend Gael Clichy welcome a new era of the partnership as #OKX becomes Official Sleeve Partner 💙🖤

Ready to innovate & empower fans through the power of #Web3 tech meeting Football 🤩#OKXManCity pic.twitter.com/BX8etMqJwM

— OKX (@okx) June 30, 2023

As per Manchester City, their partnership with the OKX has not only introduced the exchange to millions of football fans worldwide but has only provided fans with Web3 experiences, such as the OKX collective. This metaverse enables fans to virtually interact with football players, creating an engaging platform.

Ferran Soriano, CEO of City football group, expressed pride in having OKX as the sleeve sponsor for the Manchester City shirt. He acknowledged the great Web3 experiences that OKX has already created for the team and expressed anticipation for  many more to come. The CEO described the partnership as highly exciting for the football team.

Also Read: OKX Liquid Marketplace Hits $3B in Institutional Trading Volume

Disclaimer: The information researched and reported by The Crypto Times is for informational purposes only and is not a substitute for professional financial advice. Investing in crypto assets involves significant risk due to market volatility. Always Do Your Own Research (DYOR) and consult with a qualified Financial Advisor before making any investment decisions.

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