UFC president Dana White has officially joined the advisory board of VeChain, a layer-1 blockchain platform focused on real-world use cases.
White is joining the board alongside Nobel Prize-winning physicist Konstantin Novoselov. The idea behind this is to boost awareness of blockchain technology and help it reach more people around the world.
Dana White is a huge name in sports. He runs the UFC, which is watched by millions around the world, and he also started Power Slap, a slap-fighting league.
VeChain says White is joining their advisory board to help promote their brand and ideas to a wider audience. “VeChain is an incredible partner for the UFC and Power Slap, and I’m honored to join their advisory board,” White said in a statement. “I’m passionate about technology, and with their products and innovation, I’m looking forward to helping elevate their brand to the next level.”
White is joining another big name on the board: Konstantin Novoselov, a Nobel Prize-winning scientist. VeChain says these two bring different strengths. Together, they’re combining marketing power and scientific knowledge to make blockchain more useful in real life.
One of the projects White will help support is called VeBetterDAO. It’s a platform that rewards people for doing eco-friendly things in the real world. Users can earn special tokens called B3TR for taking part. But just to be clear, VeChain says White will not be getting any of those tokens or VeChain (VET) coins as payment for being an adviser.
VeChain and UFC have already worked together before now. They added small chips to UFC fighter gloves using VeChain’s tech. These chips prove the gloves are real and not fake, which helps when the items are sold or auctioned, especially for charity. “The NFC + blockchain combination helps demonstrate the items are authentic,” said VeChain co-founder and CEO Sunny Lu.
VeChain builds tools using blockchain to solve real-world problems, like making products easy to track or proving they’re real. The company is also working with the UFC Foundation and other groups, with more news expected soon.
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