The European digital asset landscape is set to welcome a major new player as the Amsterdam Bitcoin Treasury Strategy (AMBTS), initiated by Amdax today announced plans to acquire 1% of total Bitcoin (BTC) supply, or 210,000 BTC. To achieve this plan it has successfully secured approximately €20 million ($23.3 million) in commitments in an initial private placement financing round.
AMBTS is being positioned as a stand-alone, European-domiciled corporate Bitcoin treasury, aiming to provide institutional investors with regulated exposure to the world’s leading cryptocurrency. The €20 million commitment successfully meets the minimum target for the initial financing round. According to a press release issued today, AMBTS aims to close the round in September 2025, with a hard cap of €30 million.
The capital raised will be instrumental in jump-starting the company’s core mission: a dedicated Bitcoin accumulation strategy. The announcement confirms that AMBTS is already in “advanced stages” of preparation for a planned Initial Public Offering (IPO) on the prestigious Euronext Amsterdam stock exchange. A public listing would offer a traditional and regulated vehicle for investors to gain exposure to Bitcoin through equity in AMBTS.
Following a successful listing, AMBTS intends to leverage public capital markets to systematically increase its Bitcoin holdings. The strategy mirrors that of other global Bitcoin treasury pioneers, aiming to generate long-term value for shareholders through the appreciation of its Bitcoin reserves and the growth of Bitcoin held per share.
Lucas Wensing, CEO of Amdax and co-founder of AMBTS “Based on the interest in Bitcoin from parties within our ecosystem, we decided to establish a dedicated Bitcoin treasury company. The appetite we have received for this initial financing round we believe indicates that investors welcome the initiative, providing them with an opportunity to participate in the rapidly developing market.
The establishment of AMBTS is seen as a strategic move to bolster Europe’s position in the global digital asset industry. By creating a large, publicly-listed Bitcoin treasury on European soil, the company hopes to create a compelling, home-grown investment opportunity for the continent’s institutional investors.
Wensing added, “With the establishment of AMBTS, we aim to strengthen the European autonomous digital asset industry and thereby potentially unlocking a compelling investment opportunity for institutional investors.”
Corporate Bitcoin Treasuries on Rise
The move positions Amdax alongside a growing list of companies integrating Bitcoin into their financial strategies. The Bitcoin treasury strategy has been gaining traction among publicly traded firms ever since MicroStrategy proved that this technique was feasible.
Major companies like Tesla, MercadoLibre, and Norway’s Aker have invested a portion of their treasury in Bitcoin, in addition to crypto-native players. Even non-tech companies—from Thailand’s Jasmine Telecom to Canada’s Rumble—are building up Bitcoin holdings.
Recent developments this week include Japan’s Metaplanet approving an $880 million raise for BTC acquisitions and French chipmaker Sequans Communications filing for a $200 million equity raise tied to a similar strategy.
With more institutions locking up Bitcoin in long-term treasuries, the amount available on the open market continues to shrink. Amdax’s entry into this arena reinforces the growing view that Bitcoin is no longer just a speculative asset but a strategic reserve.
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