Technology solutions provider Eightco Holdings Inc. announced plans to adopt Worldcoin (WLD) as its primary treasury reserve asset following a $250 million private placement. The strategic shift includes the appointment of prominent Wall Street analyst Dan Ives as Chairman of the Board and a plan to change its Nasdaq ticker symbol from OCTO to “ORBS.”
The move was facilitated by a private placement for the sale of approximately 171.2 million shares at $1.46 per share. Crypto investment firm BitMine Immersion Technologies made an additional strategic investment of $20 million, acquiring 13.7 million shares at the same price. The offering, led by MOZAYYX, is expected to close around September 11, 2025, concurrent with the ticker change.
A Bet on ‘Proof of Human’
The company’s transition to a Worldcoin-based treasury is part of a strategy to pioneer a “Proof of Human” (PoH) model in an economy increasingly shaped by artificial intelligence. Dan Ives, the newly appointed Chairman, stated, “I am so excited to be named Chairman of Eightco Holdings Inc. (OCTO), marking the next step in the AI revolution around authentication and Proof of Human (PoH)… While AI gives us infinite abundance, World gives us infinite trust and authentication.”
BitMine’s Chairman, Thomas “Tom” Lee, framed his firm’s investment as part of its “Moonshot” strategy to back innovative projects that strengthen the Ethereum ecosystem. “As an ERC-20 native token, World is aligned with Ethereum. World’s unique zero-knowledge Proof of Human credential could be essential to future trust and safety between technology platforms and their billions of human users,” Lee said. The announcement directly affected the market, with Eightco’s stock (OCTO) surging over 1,000% in pre-market trading.
Eightco’s change is one of the first times a publicly traded company has turned its corporate cash into an asset based on digital identity instead of just a cryptocurrency wallet. The move shows that companies are becoming more sure that proven human identity, or “Proof of Human,” could become an important asset class in a world run by AI.
Also Read: BitMine Reports $8.98B in Holdings in August Investor Update
