Key Highlights
- WhiteBIT launched WhiteBIT US, an independent entity, in the regulated United States market.
- The company secured initial operational licenses and established a New York headquarters.
- The expansion aims to contribute to U.S. blockchain innovation and includes plans for institutional services and fiat integration.
On December 1, WhiteBIT, a European exchange, announced its entry into the United States market by forming a new, independent entity under the name WhiteBIT US.
The expansion aims to contribute to the growth of the regulated U.S. digital asset market, which the company sees as proactive in attracting technology firms and strengthening blockchain innovation.
The launch included establishing a headquarters in New York and obtaining initial operational licenses as the first act toward full compliance.
Operations and compliance roadmap
WhiteBIT US has started its operations with a focus on scaling its presence locally while fully adhering to all U.S. regulatory frameworks. The subsidiary has secured its operational licenses and is working to reach customers in all 50 states. It has set up local operations through a team of seasoned US-based executives while locating its main office in New York with satellite offices throughout the country.
The platform is introducing its services to verified U.S. users, offering a range of core services: spot trading, instant exchange capabilities, and on/off ramp services. WhiteBIT underlined that it is bringing proven strengths to the U.S. market, including solid compliance procedures, high-level security protocols, and competitive fee structures, developed while serving millions of users in Europe.
Whitebit’s journey so far
Founded in 2018, WhiteBIT has grown into the W Group, a worldwide financial technology ecosystem currently consisting of eight companies. The W Group presently serves more than 35 million users worldwide, with its activities extending to cryptocurrency exchange services, blockchain infrastructure, payment solutions, digital banking, and analytics.
It enters the U.S. market with a security and compliance-focused background, boasting a record of zero security incidents and high industry certifications that include ranking among the Top 3 in global exchange security according to CER.live. The company maintains strict Anti-Money Laundering (AML) and Know Your Customer (KYC) policies.
For the company’s leadership, the U.S. expansion is more than just a geographical move. Volodymyr Nosov, Founder and CEO of WhiteBIT, commented, “Our decision to launch in the U.S. is driven not by expansion alone, but by the country’s proactive approach to cryptocurrency and its strong policy of attracting technology companies.” He continued, “The U.S. is focused on growing the industry and strengthening its leadership in blockchain innovation. We are here to contribute to this growth with secure infrastructure, trusted technology, and a long-term commitment to the market.”
Expansion move
WhiteBIT US plans to scale its operations by onboarding specialized local talent. This strategy aims to strengthen blockchain infrastructure, develop scalable products domestically, and support WhiteBIT’s broader global expansion goals. Future product rollouts for the U.S. are planned to include integrating fiat services, corporate onboarding (KYB), and institutional offerings like custody and liquidity solutions.
The launch of WhiteBIT in the U.S. marks an important step in its global footprint, emphasizing regulatory compliance, localized infrastructure, and established security measures.
Also Read: WhiteBIT Signs Agreement With Saudi Holding Linked to Prince Naif
