Top entrepreneur and NFT influencer Gary Vaynerchuk aka Gary Vee announced the rebranding of his NFT platform VaynerNFT to a new name “Vayner3”.
The rebranding was motivated by the expanding possibility for companies and consumers in the Web3 space, according to Avery Akkineni, President of Vayner3.
“While NFTs may have been the word of the year in 2021, I believe that there are myriad ways for enterprises to engage in multi-dimensional Web3 strategies, anchored in driving tangible business outcomes,” Akkineni noted.
Vayner3’s mission is to remain as a consultancy focused on assisting the world’s leading corporations and intellectual property owners through the next iteration of consumer behavior and navigating the ever-changing world of Web3.
The Vayner3 team will continue to work with NFTs, but it will also help businesses traverse the metaverse ecosystem, blockchain e-commerce solutions, different crypto platforms, and decentralized technologies.
This rebranding follows Vayner3’s first anniversary. Akkineni is delighted to continue assisting brands in innovating and building their communities as a result of the technological advancements brought by NFTs and Web3.
She added “We’ve done launches, strategies, programs, and everything from physical products to real-life activations. What I’m most proud of is the team we’ve built and the breadth we’ve been able to cover— it has really set us up for season 2 of our company.”
Just last month, Gary Vee filed for the “VAYNER3” trademark which the community expected to be a different entity altogether.
